7 Ways to Boost Ecommerce Retention in 2022
ConversionXL
OCTOBER 11, 2022
The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting.
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