Acquisition, Churn Rate, CPA and Media

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Acquisition

Churn Rate

CPA

Media

How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA

CPA Retention Viral Acquisition

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels. Generating awareness through social media. That puts them in the awareness stage.

Customer

Customer Marketing Social Media CPA

StartUpRoar

How to create a profitable Freemium startup (spreadsheet model included!)

How to Create a Marketing Funnel by Responding to Customer Behavior

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