Acquisition Clickthrough Product White Paper 
ConversionXL
AUGUST 7, 2017
This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This benefit isn’t a 50% off something, new products updates, etc. Image Source. Leverage Your Preheaders. Segmentation.
ConversionXL
MARCH 17, 2016
Lead nurturing, not increased lead acquisition at all costs. That is the mere-exposure effect and it’s been used by marketers for years to increase our likability towards certain products and companies. A white paper. Link 2: Links to the same video, but says he’s going to talk about 4 productivity mindshifts.
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