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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You might create an ad designed to encourage someone to download your white paper. Or perhaps it invites them to request a free trial of your product. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This benefit isn’t a 50% off something, new products updates, etc. Image Source. Leverage Your Preheaders. Segmentation.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This benefit isn’t a 50% off something, new products updates, etc. Image Source. Leverage Your Preheaders. Segmentation.

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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

That is the mere-exposure effect and it’s been used by marketers for years to increase our likability towards certain products and companies. A white paper. Link 2: Links to the same video, but says he’s going to talk about 4 productivity mindshifts. Access to exclusive interviews or videos.