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Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

Local Services Ads curates a list of providers of a particular service in a particular area (i.e. electricians in San Francisco”). In their case study, Kenshoo noted that when Experian advertised on both Facebook and Google, they saw a 19 percent increase in total conversions, while spending 10 percent less overall per acquisition.

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