Acquisition Differentiation IP SEM 
Austin Startup
MARCH 26, 2019
25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).
SoCal CTO
FEBRUARY 25, 2009
Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?
Expert insights. Personalized for you.
49 
Let's personalize your content