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Remove Acquisition Remove Direct Marketing Remove eCommerce Remove Vertical
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.

Lead Generation 107
Lead Generation Demand Audience eCommerce 107
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.

San Jose 133
San Jose Customer Database Campaign 133
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