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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. Below is a recap of some of September’s Israeli tech headlines: Investment rounds. The round is intended to support Kenshoo’s expansion into France, Germany and Asia. more here and here ].

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Accel 2021 Euroscape: On the path to global dominance?

Cracking the Code

One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. For example, Snyk has recently announced a number of acquisitions. in other major hubs (France, UK, Germany). The Index added another $0.9T What’s next?

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

If you were to show a group of people the Apple logo, most would associate it with Apple the tech company and not a Red Delicious. The same goes for all of the major tech and consumer companies in the world: Facebook, Starbucks, McDonald’s, Coca-Cola, Nike, etc. These elements are important in making you recognizable. . Positioning.

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