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What the crazy name "Smart Bear" taught me about branding

A Smart Bear: Startups and Marketing for Geeks

AUGUST 2, 2010

The origin of "Smart Bear" is John Irving's Hotel New Hampshire , a surreal novel in which a "smart bear" plays an important role; near the end we are told repeatedly that "a smart bear makes all the difference." Viral marketing! Lessons at the end.). An inauspicious birth. Yeah, an acronym already taken by gonorrhea.

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Naming New Hampshire Cofounder Viral 252
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

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