If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". Advertising ?? Advertising isn't dead; you can still buy eyeballs. During beta-testing they would be guinea pigs. So when it's time to advertise, we'll come in with the right message for the audience and probably cut a deal.
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