Advertising Agile Employee Product Name 
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency.
Steve Blank
APRIL 9, 2009
Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Titles are not the same as what your job is. This is a big idea. we might fail to deliver 40,000 leads.)
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