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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

That’s what differentiates us from just advertising. And I think that in the early days it was sort of novel that people had content, and obviously like you said, the search engines didn’t have as much content to chew through so they would surface your content. What do you think? John Jantsch: Yeah. John Jantsch: Yeah.

Audio 57
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. What should you apologize for?

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. Engineering & Accounting Svcs. Business Services (B2B). Pennsylvania. Pennsylvania. Advertise Locally on WSJ.com. » More. Loading… Asia. Management. Media & Marketing. Small Business. More Industries. Accounting. Broadcasting & Entertainment. Computer Hardware. Legal Services.