Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. We finally settled on a $1.99 Nothing made any difference.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168