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Principles For Low-Budget Marketing Strategies Every Startup Should Know

YoungUpstarts

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

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Five Questions with: Douglas McGray, Editor-in-Chief of California Sunday Magazine

Hunter Walker

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. And that reach that would appeal, right away, to national advertisers. HW: Why “California” Sunday ? Texas Sunday ?