YoungUpstarts

MARCH 11, 2018

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Not just jumping into the tried and true, let's go do social media, let's go do Facebook ads, let's go do you know, video advertising or whatever.

Marketing 77

Marketing Differentiation Sacramento Small Business 77

Duct Tape Marketing

NOVEMBER 28, 2017

Sacramento, CA. With Local Services, you have the ability to advertise your business on Google and receive leads directly from potential customers. Google recently expanded their Local Services ads (formerly known as Home Services ads) to include 17 cities, with plans to expand to 30 cities by the end of 2017. Los Angeles, CA.

Los Angeles 46

Los Angeles San Jose San Diego Sacramento 46

Hearpreneur

JUNE 25, 2016

Thanks to Anthony Mancuso, Electricians of Sacramento. #2 My responsibilities varied greatly, but there was one consistently annoying experience: Our marketing/advertising agency charged a boatload of money, took a shockingly long time and delivered often bland, ineffective results. 2 – Getting Things Done.

Entrepreneur 75

Entrepreneur Sacramento Advertising Campaign 75

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. And that reach that would appeal, right away, to national advertisers. HW: Why “California” Sunday ? Texas Sunday ?

California 48

California San Francisco Los Angeles Sacramento 48

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105

Metrics Campaign Analytics Framework 105

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. Yet John, they’ve never spent a penny on advertising in the 10 years they’ve been open. A viral campaign is a lottery ticket. I’ll give you a quick example if I may. by USA Today newspaper.

Montana 56

Montana Viral Sacramento Differentiation 56