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The unimportance of product names

37signals.com

Established 1999 in Chicago. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Apr 27 2010.

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Naming: Ten crucial questions when naming your business, product, or Web site

www.rhymer.com

For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.

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