Remove Advertising Remove Community Remove Continuous Deployment Remove Demand
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The cardinal sin of community management

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. This probably sounds illogical. After all, people rarely say they are mad because they are not being heard.

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Business ecology and the four customer currencies

Startup Lessons Learned

And passionate players are often the backbone of game communities – especially online. We cultivated a passionate community that nurtured a skilled set of developers. In other words, the minimum viable product is designed to answer the question: does the product generate enough demand and margin to support a growing ecosystem?

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Marching through quicksand

Startup Lessons Learned

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world.

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Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Wed train them on-demand as they came in, and send them into the world (or onto the phones) with written instructions and voter contact data. We were building a community, open to anyone who shared its values, and that mission inspired volunteers and staff to try and reach out to as many people as possible.

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Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

Theres a lot of controversy surrounding NPS in the customer research community, and I dont want to recapitulate it here. Even if you have a very large community, I dont think this number needs to be higher than 100. In other words, we committed the one cardinal sin of community management. Heres how Ive set it up in the past.

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Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

I would recommend periodic surveys, along with some kind of forum or other community tool where the most passionate customers can congregate. Im Community Manager at VenCorps, co-host of commandN. Case Study: Continuous deployment makes releases n. Using AdWords to assess demand for your new online.