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Committing To Your Niche And Owning Your Market

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. 7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] 5:31] How do you define scale, and how does it differ from growth? [7:59]

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Finding Your Niche And Scaling Your Agency

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. 7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] 5:31] How do you define scale, and how does it differ from growth? [7:59]