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Startup Professionals Musings
APRIL 28, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).
Startup Professionals Musings
FEBRUARY 22, 2013
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).
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Gust
APRIL 20, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).
Startup Professionals Musings
DECEMBER 1, 2010
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales).
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
Duct Tape Marketing
MARCH 1, 2016
Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.
www.rocketwatcher.com
NOVEMBER 8, 2010
Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). This is important to measure and understand especially if you are considering purchasing leads from a 3rd party source. I usually track the first program as the primary lead source.
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