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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” That’s all to say, don’t waste the reader’s (the customer’s) time. Talk how your customer talks (or ‘everyone’ is not your customer).

Product 127
article thumbnail

The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” That’s all to say, don’t waste the reader’s (the customer’s) time. Talk How Your Customer Talks (or ‘Everyone’ Is Not Your Customer).

Product 104