ConversionXL
AUGUST 30, 2019
What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” That’s all to say, don’t waste the reader’s (the customer’s) time. Talk how your customer talks (or ‘everyone’ is not your customer).
ConversionXL
MAY 8, 2017
What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” That’s all to say, don’t waste the reader’s (the customer’s) time. Talk How Your Customer Talks (or ‘Everyone’ Is Not Your Customer).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
DECEMBER 31, 2013
You should never obsess over numbers; instead you should look at the big picture and how the whole system (website itself, customer support, sales, management etc.) During the recent years at Trinidad Consulting we have noticed that a lot of businesses are guilty of putting UX metrics together in the same pot with online marketing metrics.
ConversionXL
NOVEMBER 3, 2015
What id a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” That’s all to say, don’t waste the reader’s (the customer’s) time. What does “more” mean? Image Source. Get to the point. Qualitative Research.
Expert insights. Personalized for you.
127 
Let's personalize your content