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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. John Jantsch (26:48): I am in the mountains west of Denver. Would you support that idea? Lloyed Lobo (26:46): Definitely.

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So You Want to Start a Cannabis Business: Advice for the Absolute Beginner

Up and Running

The cannabis industry is unlike any industry you have ever worked in, and the regulatory, supply chain, banking, taxation, advertising, and stigma aspects of the business eat your profits and draw your attention away from core aspects of your business. Funding and differentiating your service or brand will definitely help.

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A Look Inside the Fascinating Cannabis Branding and Marketing Boom

crowdSPRING Blog

Differentiation took a backseat to PR, in some ways. Unlike many other industries, though, the game is all about differentiation within a narrow scope. For instance, outdoor advertising for marijuana dispensaries is illegal in Colorado. With all the negative stereotypes associated with pot use, companies needed to combat bias.