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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. The bottom line is: Facebook wants you to spend money on advertising. For example, a S.M.A.R.T. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions.

Marketing 134
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. Why should care about offline at all? All these touch points have a online impact (intended or not). Here are some pictures. ft shark.

Analytics 122