Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. Showing exactly how to use it (which campaigns, mediums, products) and for whom (visitor personas, geographies) and why (recession baby!) Give them due credit.
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