Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 316

Startup PR Public Relations Channel 316

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Hearpreneur

MAY 9, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Unique name addressing what we’re doing. Lately other data storage startups were choosing names ending in.io

Naming 88

Naming Entrepreneur Vermont PR 88

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Rocket Watcher provides a practical look at product marketing for start-ups. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42