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The Dangerous Seduction of the Lifetime Value (LTV) Formula

abovethecrowd.com

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.

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Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Refresher on Net Present Value – crowdspring.co/11LJvw6. Creativity+social impact | Forbes( with @devindthorpe and @hersheys Andy McCormick) – crowdspring.co/1CJTOls. 4 Ways To Create More Entrepreneurial Teams | Fast Company – crowdspring.co/1zJjKba. Insight for entrepreneurs … What Salary Means – buff.ly/1zJBwuQ.

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Twitter Link Roundup #247 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Refresher on Net Present Value – crowdspring.co/11LJvw6. When You Give Your Team a Goal, Make It a Range – crowdspring.co/1yINX9Z. 7 Simple Ways to Appreciate your Team (and Boost Performance) – crowdspring.co/1veUNVr. 13 Things Startup Founders Aren’t Thankful For – crowdspring.co/1B6KrdY.