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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

And with advances in technology and social media — along with the current boom in personal and professional communities — those who adopt customer reference programs must think much more broadly about the forms advocacy can take. Does she want to affiliate with her peers? Invite her to your user groups or customer events.

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Startup Tools

steveblank.com

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. affiliate and referral marketing on the web. Executive / Advisory Board Compensation. VentureHacks on Startup Advisory Boards â?? SW Courses.