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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services? And in an increasingly social and networked world — not to mention an economy where every dollar of revenue is critical — this type of third party validation is more important than ever.

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Making Friends With Millennials: Evolving The Customer Service Story

YoungUpstarts

How they think and feel; their sense of community; and their appetite to share their opinions are all creating new paradigms for how any business, regardless of size, connects with its customers. This doesn’t mean you ignore those customers who still want to interact with you through traditional 1-to-1 environments.

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Entrepreneurs are Everywhere Show No. 45: Dan Miller and Brian Zuercher

Steve Blank

Brian Zuercher is the CEO and co-founder of Seen , a marketing software platform that is helping marketers tell the story of their brand and build relationships with their customers through consumer generated photos and videos. Filed under: Customer Development , SiriusXM Radio Show. If you can’t hear the clip, click here.

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Entrepreneurs are Everywhere Show No. 45: Dan Miller and Brian Zuercher

Steve Blank

Brian Zuercher is the CEO and co-founder of Seen , a marketing software platform that is helping marketers tell the story of their brand and build relationships with their customers through consumer generated photos and videos. Filed under: Customer Development , SiriusXM Radio Show. If you can’t hear the clip, click here.

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Startup Tools

steveblank.com

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. Social networking. Ning Communities. share Powerpoints and docs with customers. Create your own social network. free enterprise social network. On-line Communities. Executive / Advisory Board Compensation. Codeacademy. Steve Blank.