Advisory Board Cost Finance Option Pool 
venturehacks.com
MARCH 21, 2008
Normal advisors are also assembled by naive entrepreneurs who think the mere presence of an advisory board will create social proof and help them raise money. But investors don’t take these mock advisory boards seriously. Many advisors want options they can exercise immediately —that’s fine.
The Startup Lawyer
FEBRUARY 4, 2011
Thus, if your startup is willing to give a couple points to a few advisory board members, determine how much the incubator’s mentorship (and introductions) equates to an advisory board and assign a percentage. Other incubators may want to set up an option pool. 8) Determine the Opportunity Costs.
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