Standard Metrics Revisited: #3: Bounce Rate
Occam's Razor
AUGUST 6, 2007
It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.
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