Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game developers walk a fine line between compelling content, and in-game purchases that bring in money.
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