5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response). Does the funnel begin on the clickthrough to the site? You need to consider the impact of cost, revenue, and margin on your attribution modeling. You expect them to take an action.
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