Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Viral coefficient (how well your users become your marketers.). Marketers optimizing campaigns to generate traffic and leads. Investors , when we’re trying to raise money.
58 
Let's personalize your content