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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

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8 Ways to Build a Great Brand

Up and Running

Curate your brand aesthetic . With the myriad of social media platforms, SEO/SEM activities , and ads that you can run online it can be tricky to tell which place is the right place for your business to show up, and it can be exhausting promoting in a million different ways. Share in consistent & genuine ways .