YoungUpstarts
OCTOBER 22, 2012
It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. Does she want to affiliate with her peers? Invite her to your user groups or customer events. Does she like the limelight?
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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steveblank.com
JULY 8, 2011
Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on. Can we touch base on this.
Up and Running
MAY 23, 2016
Noah Parsons says, “Start collecting contact information for interested, prospective customers. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea.
techcrunch.com
OCTOBER 23, 2010
Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.
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