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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. For inspiration, check out Alex Cleanthous’s CXL post on 14 list-building hacks to grow your email database fast. . total revenue / total spend).

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

What do I mean by that (to those of you who are not database geeks)? Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). Two words: Primary Key.

Analytics 116