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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. product databases. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL. Blog Lead Generation Adwords Ppc' site analytics data.

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How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

While you might not have access to your competitor’s customer database, there are more than a few methods you can use to find out what your competition’s customers think. Blog eCommerce Resources Landing Pages Lead Generation' Surveying Your Competition’s Customers. Conduct A Direct Survey Using Facebook Ads.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM doesn’t stop at lead generation or new opportunities. Trigger: Use a contact database to find out where organizations are at in their development (e.g., Sales finds aligned accounts and works with marketing to create customized journeys. Individuals don’t make B2B buying decisions; groups do. Gates and weights.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. For inspiration, check out Alex Cleanthous’s CXL post on 14 list-building hacks to grow your email database fast. . total revenue / total spend).

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7 Account-Based Marketing Examples and Lessons

ConversionXL

For example, Bannerflow ads for the same phone use different creative appeal to varying audiences: Touch 2: Lead capture device. Gated lead magnets should offer value that exceeds the value in your free content. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads. We had a data problem.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

What do I mean by that (to those of you who are not database geeks)? This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Framing the online to offline "data" problem: Why is quantifying offline impact such a problem?

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