Up and Running

SEPTEMBER 10, 2021

It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. However, this impact can be felt throughout your organization in the following ways.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167