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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

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20 Entrepreneurs Explain The Hardest Thing About Running Business

Hearpreneur

I own a micro-business, I have to do everything~ I design, create, photograph, and ship my products. Our team in the last five years has gone from five to nearly fifty, however we have amazing retention. Thanks to Jordan Gross, Getting COMFY ! #13- I also have to promote, market and advertise them. Photo Credit: Brandi Holder.

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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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Startup Resources

www.vccafe.com

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. Color Scheme Designer. customer retention, churn reduction, lifetime value. affiliate and referral marketing on the web. Customer service. Get Satisfaction. Eventbrite.