TechEmpower

JULY 24, 2023

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. How will you be taking this to market? How will you differentiate from these? Often this ties to marketing support. Free trials?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. How will you be taking this to market? How will you differentiate from these? Often this ties to marketing support. Affiliate tracking? What channels will you use (e.g.,

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. How will you be taking this to market? How will you differentiate from these? Often this ties to marketing support. Affiliate tracking? What channels will you use (e.g.,

Developer 384

Developer Founder Viral Oauth 384

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. Its simply too hard to focus on more than one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167