Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers
ConversionXL
OCTOBER 4, 2021
It’s a proverb as old as the internet, probably older. But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. It’s also true. And more relevant than ever.
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