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17 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

After returning from a deployment to Afghanistan with the Navy Reserves, I wanted to shift gears and build a meaningful organization deeply rooted in national service. I thought of all combinations of synonyms for Green, High, and Stone(d) that had a domain and social media handles available. Thanks to Tim Ryan, TAR Productions !

Naming 48
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Out of the Crisis #9, the founders of Frontline Foods on the moral imperative to support frontline workers at scale

Startup Lessons Learned

You can't go to Spirit Rock or Green College. I looked up where UCSF was and searched around for one of the restaurants we would know. And then you read one years later called Team of Teams, and it was about how as the US went into Afghanistan to go fight, they started in a very command and control, information efficient organization.