Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Tip: If you've hired the right analytics talent/consultant to help you, they'll be measuring these fabulous four. Acquisition: CPA. You need to know, obsessively, what you get for it.
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