Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
Essentially, user state models allow you to measure quality, not just quantity. is using a similar model, for example… Essentially, there are three categories in the traditional model: healthy, at risk, unhealthy (or transitioning out). In this case receiving 6 texts has a PPV of 26% and an NPV of 93%.
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