6 Keys To Measuring Return On Investment In Marketing
Startup Professionals Musings
JULY 3, 2020
In addition, the best companies compare the negative and positive cash flows over a period of time to determine the net present value (NPV) of planned future marketing spending. Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.