Remove Aggregator Remove Cap Table Remove Cost Remove Viral
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. 645 Ventures released a cap table simulator to help level the playing field.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). It would cost a tremendous amount of money to run such a program. Billions of dollars. Wouldn’t that be great?

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