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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Search engines are busy trying to adopt a consistent markup protocol to help use HTML code to properly identify things like businesses, reviews, addresses, books, movies and the like.

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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. Google relies on hundreds of data aggregators and directories to help them keep all the local businesses straight. Getting your listing right on search engines is essential.

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