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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

Google relies on hundreds of data aggregators and directories to help them keep all the local businesses straight. You may find that local leads drawn from organic search can become your most effective lead generation channel. Getting your listing right on search engines is essential.

SEO 50
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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Product ratings in Search results. Event details that appear in search results. The Three Schema Formats.

SEO 28
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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

Search engines are busy trying to adopt a consistent markup protocol to help use HTML code to properly identify things like businesses, reviews, addresses, books, movies and the like. Whatever you show listed as the NAP on your Google My Business Page, you’ll want to use consistently on your own website and across all directories.

SEO 46