Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
Zero squared economic value or cost savings to the business. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Would you measure the success of your trades based on cost per trade? Zero value on Facebook and 2.
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