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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

JUNE 12, 2012

At first glance, mobile payments seem like a no brainer… consumers [seemingly] want the convenience of paying with a phone rather than cash or credit card, merchants dislike the cost associated with accepting credit cards, and mobile ecosystem players (e.g. Greece) might attempt a half-crazy experiment like this. Is that it?

Mobile 250
Mobile Disintermediation SMS Government 250
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

Zero squared economic value or cost savings to the business. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Would you measure the success of your trades based on cost per trade? Zero value on Facebook and 2.

Metrics 166
Metrics Marketing Search SEO 166
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